Our Story

Childhood is movement, curiosity, and ease.Our clothing is designed to support how children live, play, and grow.

Crafted with gentle fabrics and relaxed silhouettes, each piece is made for comfort, freedom, and everyday wear. Rooted in quality and intention, every detail is thoughtfully considered.

Two expressions live within this world, Peher and Carnaby.

Distinct in approach, united by timeless design and care.

Together, they form a wardrobe that grows with the child.

Peher

Peher begins at birth.
Rooted in Indian craft, it is shaped by hand, material, and memory. Block printing, hand painting, and natural dyes form its foundation, with motifs drawn from nature and everyday life - each print a quiet story.
Peher clothes and comforts children from infancy to early childhood through festive pieces that feel familiar and grounding.Natural fabrics soften with time. Intuitive silhouettes allow ease and movement.
Peher’s language is one of restraint, care, and deep respect for childhood.

Founder

We started this brand with a simple intention, to create children's clothing that felt aesthetically pleasing without compromising on comfort, safety, or quality.
Growing up in a family with over three decades of experience in childrenswear manufacturing, both partners were always surrounded by fabrics, production floors, and the discipline of garment-making.
But as I began building this brand, I realised something deeper. Parents are constantly navigating decisions choosing what feels safe, what lasts, what their child will actually feel comfortable in. There is thought behind every purchase and care behind every choice.
Both brands are born out of this understanding.
We prioritise comfort first. Safety always. Fabrics that are breathable and gentle. Construction that supports movement. And alongside that, a considered aesthetic clothing that feels joyful, and modern.
We are building an Indian-made luxury brand for children one that respects craft, values longevity, and grows with the families who
choose us.
It is a long-term commitment to quality, to clarity, and to creating pieces that children can truly live in.