Our Story

Carnaby is led by craft and grounded in experience shaped by decades of a family working with children’s clothing and a deep respect for how garments are made. It’s clothing shaped by childhood and grounded in craft.

We work with GOTS certified organic fabrics, cottons and linens, chosen for how they feel on a child’s skin and how they hold over time. Our collections are built on a balance of form and feeling, clean silhouettes, a natural palette, thoughtful prints, and subtle work details that reflect Indian roots and an global aesthetic.

My father has spent over 35 years in the trade, building with quiet consistency. I grew up around that rhythm learning without realising, absorbing what mattered: fit, fabric, and feeling. Carnaby brings that world into my own a way to carry something forward, clothes I imagine on my own children. Considered. Crafted and Enduring

At the Heart of Carnaby

From everyday dressing to meaningful milestones, Carnaby and Peher are made to be part of the moments that stay. Whether it’s festive mornings, family gatherings, or the quiet joy of dressing up, our pieces are designed to hold memory softly, beautifully, and with care.

Honest Materials

Natural, breathable, and child friendly fabrics We use GOTS-certified cottons, soft muslins, and natural dyes fabrics chosen for their gentleness on skin and ease in movement. Materials are chosen for their Ultra Soft fabric, comfort, breathability and longevity, and every piece is made to be worn, loved, and passed on.

Thoughtful Design

Understated luxury with a romantic tone.
Carnaby blends heritage and craft with a modern eye from poetic silhouettes and organic, minimal basics to ultra-soft babywear and playful occasionwear. Each piece is soft, durable, and made for movement designed for children to wear comfortably, all day. Functional design details from soft closures to elastic waists make dressing easy, independent, and comfortable.

Rooted in Craft

Heritage techniques, made for now. From handpainted prints, hand block printing to subtle embroidery, we work with crafts that have long been part of India’s cultural fabric. Made in small batches, with intention

Born from a Family Legacy

Over 35 years of experience in children’s clothing shapes every detail.Rooted in a family tradition of tailoring and textiles, Carnaby and Peher carry forward a legacy of fit, fabric, and finish reimagined for a new generation with care and intention.

Trusted Fit, Thoughtful Safety

A fit you can trust, made for growing bodies.

Each piece is made from safe, non-toxic materials and designed with a deep understanding of age-wise movement and proportions. Our fits evolve through constant study of the Indian child’s body, with every garment shaped to meet safety standards and the smallest touchpoints of comfort.

In-House Prints & Colour Language

Exclusive hand drawn, hand painted and block-printed artwork with a distinctive, soft palette. Not seasonal trends but a world of its own.

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Sustainable by Intention

Less, but better made in small batches with a focus on quality, longevity, and low waste.

Sustainability at Carnaby and Peher means designing seasonless clothing that’s made to last, crafted to be passed on, and considered at every step from thoughtful production and ethical sourcing to minimal packaging and responsible partnerships and a low environmental impact.

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Peher meaning to wear in Sanskrit draws from a time when clothing was made with care and meant to be kept.
Rooted in India’s rich textile traditions, the artisanal collection brings together hand painted prints, block prints, soft muslins, and the quiet strength of natural dyes. These crafts, once woven into everyday life, now find place in clothing made for childhood.
Peher carries echoes of a quieter time when garments were handed down, when dressing held meaning, and when a mother’s clothing became a child’s first memory of dressing up.
It brings Indian luxury into the rhythm of daily life through fabric, form, and feeling. A vertical of Carnaby, Peher reflects our commitment to Indian craft, is textile driven and the timeless rituals of dressing.